The iconic ‘ang ku kueh’, dragon playground or Nonya beadwork and embroidery never fails to strike a chord with Singaporeans.
Traditionally, ‘ang ku kueh’ or red tortoise cake is prepared for special Chinese occasions. This delectable pastry is now sold all year round, and is a sweet reminder of joy and kinship.
In the 1970 and ‘80s, the Housing Development Board (HDB) designed a series of culture-inspired, mosaic playgrounds based on the themes of animals and objects, namely elephants, pigeons, clocks and the perennially popular dragon. With the passage of time, many of them have been demolished during the renovation of HDB blocks.
Nonya beadwork and embroidery are Peranakan craft forms that are used to make traditional shoes and bags. Today, they are used to create modern lifestyle products such as key pouches and tie clips.
Through designs infused with Singapore elements, such as ‘ang ku kueh’, the dragon playground and Peranakan bags, Singapore Creator Awards 2019 aims to spark creativity and inspire participants to portray Singapore through design.
Fantastic prizes must be won
The competition is divided into two categories: Lifestyle Product and Graphic Design. Cash prizes worth more than $21,000 are up for grabs. Gold, Silver and Bronze winners from each category will be awarded $5,000 cash, $2,000 cash and $1,000 cash respectively as well as a trophy each.
In its inaugural year, the competition attracted participants of all ages. The youngest participant, Theresa Chan, was part of a team of students from Nanyang Girls, who created a card game ‘Snack Match: SG!’.
The Awards is organised by SPH’s Chinese flagship daily, Lianhe Zaobao, with zaobao.sg as its digital partner. It is supported by Singapore Chinese Cultural Centre (SCCC), Intellectual Property Office of Singapore (IPOS) and DesignSingapore Council (DSC). More details are available on sgcreatorawards.com.
How to participate:
Submit your entry in jpg format and enter the competition by visiting the website: sgcreatorawards.com.
Closing date: 31 March 2019 (Sunday).