Finalists

Graphic Design

1. Stamp Design: Nursery Rhymes Stamp Issue

Andy Koh Boon Peng

Andy Koh Boon Peng

45

Environmental Graphics & Wayfinding Designer

Using bright and vibrant colours with quirky illustrations, these carefully selected nursery rhymes stamps feature well-loved nursery rhymes popular among the young children in Singapore. This collection holds a compilation of nursery rhymes from our multi-racial background, and it can be used to educate our young Singaporeans on the values of each race. At the end of the day, we have a set of beautifully designed stamps that also speak of inter-racial harmony.

2. How do we tell our Singapore Story?

Choo Jia Hui

25

User Interface Designer

The Deaf community in Singapore recognises the Singapore Sign Language (SgSL) as the native sign language. Comprising locally developed signs, the SgSL is unique to Singapore and forms an integral part of the Singaporean identity. Designed with minimalistic hand-drawn graphics, the everyday tote bag embodies the local signs of Singapore’s prominent landmarks. It is not difficult to figure out how these signs were derived, yet, one questions why it is then difficult for Singaporeans to notice and understand the SgSL in the everyday life. Our Singapore Story will never be fully told, if it is only expressed with a voice.

3. A Guide to Chinese Funerals in Singapore

Ng Hui Shan

33

Creative Content Lead

The 88-page publication seeks to pique the interest of curious minds aged 25 to 40 in hope of sustaining traditions and their significance, such as filial piety. The six-chapter publication simplifies what Chinese funerals are about. It comprises the juxtaposition of reworked Chinese characters and figurative illustrations, a sensitive choice of colours and typefaces and typographic treatment. Fitted in an unpolished wooden ‘casket’ box, the publication leveraged the casket imagery, which forms the basis for key visual and typographic elements. Unlike a typical contemporary casket, the packaging is unpolished to suggest the rawness of death.

4. Come! Makan Makan!

Lee Xin Li

31

Illustrator

Celebrating a rich cultural convergence in the tiny red dot, this work is a snapshot of the dishes you can find in Singapore today. The dishes come from a variety of sources – restaurants older than the republic; new generations of eateries; nostalgic Singapore snacks; increasingly popular food court items that do not originate from Singapore; uncommon ethic dishes; and dishes we share with our neighbouring countries. Some of the references came from food blogs such as Camemberu, Miss Tam Chiak, johorkaki, keropokman and ieatishootipost as well as heritage blogs as well archives of historical records.

5. In Our Time

Lee Xin Li

31

Illustrator

The mural, measuring 17m x 3.3 m, is a map of Singapore incorporating various elements of its landscapes such as architecture, food and memories. The work recreates the concept of time travel by inviting visitors to look through the map; recollect memories from the past; and share them with younger visitors, who would also share what they discover on the map. The entire creation process involves the collation of materials from the National Archives, old photos, blog posts, Instagram content, films as well as personal memories and stories shared by both the young and old.

6. Love is a Warm Brew

Eugene Wong

30

Graphic Designer, Scene Shang, Local Brand

From chrysanthemum drinks to ‘Teh Halia’, the brews made for us by our family and loved ones as well as those available on the streets, in the ‘kopitiams’ or ‘sarabat stalls’, are a large, heartwarming part of our Singaporean culture. The ingredients in these drinks are illustrated in batik style. The batik patterns symbolise the love, care and kinship in the making, gifting or sharing of these warm brews. Applied to various forms such as drinking mugs, cushions or greeting cards, the design brings back precious memories of close bonding that Singaporeans enjoy and cherish.

7. Merlion Foodie Tote Bag

Wong Gin Ming

25

Year 3 Art Student, Nanyang Academy of Fine Arts

This design is inspired by our local food culture, which has played a huge role in shaping Singapore’s national identity. Food diversity connects us and increases our cultural awareness, helping us understand each other better in a multicultural society. The representation of our national icon – the Merlion – paired with the convenient use of a tote bag (especially whenever one decides to go out for a meal), seeks to serve as a reminder of how our local cuisine is not only a sense of national pride, but it has also become such a large component of who we are.

8. O-beh-dient Society

Hau Tien Chen

40

Freelance Designer

‘Kiasu-ism’ is a prominent cultural trait of Singaporeans. Inspired by the book ‘Dark Horse’, this series of graphic designs propose a future where the Dark Horse mindset will rise and usurp the place of ‘kiasu-ism’. The dark horse refers to a person who bucks the usual formula of success and triumphs on his own terms. An illustration of a dark horse is used to convey the idea. ‘O-beh’ means ‘Dark Horse’ in Hokkien. The play on the name alludes to easy-going Singaporeans as well as the generally obedient nature of a conformist society.

9. Kampung Spirit App

Sim Zong Yan

32

Art Director

The Kampung Spirit App is a surplus food-sharing app for residents of the same community. It aims to help Singaporeans manage surplus food by reducing or preventing wastage and make a positive impact together. The phrase ‘Kampung Spirit’ denotes the spirit of unity and volunteerism, and working together for a common good. With the app, users can upload pictures of surplus food and share as well as track the source of surplus food around their neighbourhood. All these will be translated into the potential amount they can save and the possible number of lives they can impact.

10. Solivagant

Lydia Wan

18

Communication Design Student, Temasek Polytechnic

Solivagant is a three-volume publication that shows perspectives on society, culture and self-discovery, including a volume of whimsical poems reflecting the playful and optimistic perspective of an individual roaming around Kampong Glam. Common design elements, such as tracing paper, strings and a liquid layout, create a design synergy for the three volumes. Special features include small inserts in certain chapters as well as the use of embroidery thread for stitching and binding chapters together.